Overview
Firebase Analytics is Google's free analytics solution, while AppsFlyer is a paid mobile measurement partner. This comparison helps you understand the trade-offs between free and paid attribution solutions.
Feature Comparison
| Feature | Firebase Analytics | AppsFlyer |
|---|---|---|
| Pricing | Free Winner | Paid (usage-based) |
| Attribution | Basic (Google campaigns only) | Comprehensive Winner |
| Network Integrations | Google ecosystem only | 10,000+ partners Winner |
| Fraud Prevention | None | Protect360 Winner |
| Deep Linking | Firebase Dynamic Links | OneLink More robust |
| Raw Data Export | BigQuery (free) | Multiple options |
| SKAN Support | Basic | Excellent Winner |
Firebase Analytics Strengths
- Free forever: No cost regardless of scale
- BigQuery integration: Free raw data export to Google BigQuery
- Google ecosystem: Native integration with Google Ads, AdMob
- Predictions: ML-powered user predictions
- Crashlytics: Integrated crash reporting
AppsFlyer Strengths
- Universal attribution: Track all paid and organic sources
- Fraud protection: Industry-leading fraud prevention
- Partner integrations: Connect with any ad network
- Advanced analytics: Cohorts, LTV, predictive modeling
- Support: Dedicated customer success team
Our Verdict
Use Firebase if: You're just starting, have a limited budget, or only run Google Ads campaigns. Firebase provides excellent free analytics for early-stage apps.
Upgrade to AppsFlyer when: You need to track multiple ad networks, require fraud protection, or need advanced attribution features. Most apps spending $5K+/month on ads benefit from a dedicated MMP.
Migration Path
Many apps start with Firebase and migrate to AppsFlyer as they scale:
- Firebase remains active for product analytics
- AppsFlyer handles marketing attribution
- Both can coexist in the same app
- Use Firebase for free analytics, AppsFlyer for attribution