AppsFlyer Integration | Connect Attribution Data

Integration Highlights

Real-time postback data sync
Install and in-app event tracking
Cost data aggregation
Cohort and retention analysis
Fraud detection data integration

Overview

The AppsFlyer integration enables bi-directional data flow between ClicksFlyer and AppsFlyer. You can receive attribution data from AppsFlyer postbacks and send click/impression data from ClicksFlyer campaigns for proper attribution.

Setup Instructions

Step 1: Get Your ClicksFlyer Postback URL

Log into ClicksFlyer and navigate to Settings → Integrations → AppsFlyer. Copy your unique postback URL:

https://postback.clicksflyer.com/v1/appsflyer?click_id={clickid}&af_siteid={af_siteid}&campaign={campaign}

Step 2: Configure AppsFlyer Partner

In AppsFlyer dashboard:

Go to Configuration → Integrated Partners
Search for "ClicksFlyer" or add as custom partner
Enable "Install" postback
Paste your ClicksFlyer postback URL
Configure in-app event postbacks as needed

Step 3: Set Up Click Tracking

For campaigns driving traffic through ClicksFlyer, use our tracking links with AppsFlyer parameters:

https://track.clicksflyer.com/click?offer_id=123&aff_id=456&aff_sub={af_click_lookback}

Step 4: Test the Integration

Use AppsFlyer's integration testing tools to verify postbacks are being received correctly in ClicksFlyer.

Supported Data Points

Install Attribution

Install timestamp
Media source
Campaign name & ID
Ad set and ad creative
Device type and OS
Country and city

In-App Events

Event name and timestamp
Revenue value and currency
Custom event parameters
Session data

Advanced Features

Cost Integration

Enable cost data sync to pull spend data from AppsFlyer into ClicksFlyer for ROI calculations. This requires AppsFlyer's Cost API access.

Cohort Data

Sync cohort retention and LTV data for advanced user quality analysis across your campaigns.

Protect360 Fraud Data

If you have AppsFlyer Protect360, fraud signals can be integrated for enhanced traffic quality monitoring.

Troubleshooting

Postbacks not received: Verify URL is correctly configured and test with AppsFlyer's testing tools
Missing click_id: Ensure your tracking links pass the click_id parameter correctly
Delayed data: AppsFlyer postbacks are typically real-time but can be delayed during high volume