Trends
November 10, 2024
Mobile Marketing Trends 2025: What's Next
Explore the top mobile marketing trends for 2025 including AI, privacy evolution, and new channels.
Expert analysis, industry trends, and actionable strategies to supercharge your mobile app marketing campaigns.
Explore the top mobile marketing trends for 2025 including AI, privacy evolution, and new channels.
Understand MMPs including attribution, analytics, and how to choose the right partner.
Optimize post-install events for better campaign performance with funnel analysis.
Master CBO with strategies for allocation, pacing, and maximizing ROAS.
Evaluate and select the right mobile ad networks for your app.
Build an effective UA team with the right structure and processes.
Master app localization for global markets with cultural adaptation.
Learn midcore game UA strategies including event-driven campaigns.
Master hypercasual UA with creative testing and scaling strategies.
Master mobile game monetization with IAP, ads, and hybrid strategies.
Understand CPE pricing for mobile advertising and when to use it.
Understand viewability standards and optimization strategies.
Protect your brand with comprehensive safety strategies.
Master contextual targeting as a privacy-compliant alternative.
Build and leverage first-party data for mobile marketing success.
Master re-engagement strategies to retain and monetize users.
Master deep linking to create seamless user experiences.
Build high-performing lookalike audiences for scale.
Understand MMM for cross-channel optimization.
Learn how to measure true incremental lift from campaigns.
Compare top mobile DSPs for your programmatic needs.
Master subscription app marketing for sustainable growth.
Master social casino UA with targeting and compliance.
Grow your health and fitness app with targeted strategies.
Navigate fintech UA with compliance-focused strategies.
Maximize seasonal opportunities with timely campaigns.
Build a systematic approach to creative testing.
Optimize every stage of your UA funnel for growth.
Master mobile video formats from rewarded to CTV.
Maximize ad revenue while protecting user experience.
Discover game-changing trends shaping mobile advertising.
How AI is transforming targeting and creative generation.
Navigate iOS UA challenges after App Tracking Transparency.
From rewarded video to hybrid models that drive revenue.
Deep dive into scaling UA while maintaining profitability.
Identify, prevent, and combat mobile ad fraud.
Breaking down Privacy Sandbox implications for mobile.
Why emerging markets are the biggest opportunity in 2025.
Fundamentals of programmatic for mobile campaigns.
Strategy guide for influencer-driven user acquisition.
How CTV is becoming essential for mobile UA.
Master creative testing to improve CTR and conversions.
Create retargeting campaigns that drive engagement.
Deep dive into multi-touch attribution and measurement.
Build unified marketing strategy across platforms.
Navigate the cookieless era with privacy-first tactics.
Maximize organic downloads with proven ASO techniques.
Master UA budget allocation across channels and campaigns with the 70/20/10 framework.
Master user acquisition for education apps with user vs buyer dynamics and seasonal strategies.
Master podcast advertising from host-read to programmatic with attribution strategies.
Coordinate UA campaigns with live ops events for maximum impact on new user experience.
Understand data clean rooms for marketing measurement and privacy-first analytics.
Master health app UA with seasonality planning and motivation-based targeting.
Master CTV advertising with targeting, creative, and measurement strategies.
Master hyper-casual game economics, creative strategies, and rapid testing frameworks.
Automate reporting, bidding, and creative rotation for efficient UA operations.
Master cultural adaptation and localized ASO for global market success.
Optimize the critical first session with aha moment framework and progressive disclosure.
Optimize paywall strategy and reduce churn for sustainable subscription growth.
Design and implement playable ads with game design principles for higher CVR.
Master smart banners, deep linking, and web-to-app funnels for conversion.
Implement offerwalls for high-eCPM monetization with engaged users.
Master quarterly planning and category-specific seasonal patterns.
Build predictive models for real-time LTV optimization and better campaign decisions.
Grow your app portfolio using cross-promotion for zero-cost user acquisition.
Master compliance-first user acquisition with trust-building strategies.
Understand Topics API, Protected Audiences, and Attribution Reporting for privacy-first ads.
Master seed selection and expansion strategies for scaled user acquisition.
Master cohort analysis for retention, monetization, and campaign optimization.
Design and run incrementality tests to understand true campaign lift.
Master keywords, screenshots, and conversion optimization for organic growth.
Use MMM for strategic budget allocation and understanding channel synergies.
Identify and prevent click injection, SDK spoofing, and install fraud.
Master Meta's advertising platform with campaign structure and AEO strategies.
Master Google's automated campaigns with creative feeding and signal optimization.
Win on TikTok with native creative, sound-on strategy, and trend-jacking.
Master D1/D7/D30 retention with habit loops and re-engagement strategies.
Run effective soft launches with market selection and KPI benchmarks.
Optimize rewarded video with placement strategy and frequency capping.
Navigate Link Tracking Protection and new privacy features for iOS 17.
Build a testing framework for concepts, hooks, and visual elements.
Master deferred deep linking and universal links for seamless experiences.
Find the right creators and structure partnerships for app promotion.
Optimize hybrid monetization with IAP and advertising for maximum revenue.
Master Search Ads Basic and Advanced for high-intent user acquisition.
Understand attribution windows, models, and MMP integration.
Optimize titles, keywords, screenshots, and reviews for organic growth.
Master soft launch with market selection, KPI targets, and iteration process.
Master GAC with asset optimization and conversion value optimization.
Optimize pricing tiers, trial strategies, and reduce churn.
Build effective retargeting with segmentation and frequency capping.
Implement universal links, app links, and deferred deep linking.
Maximize rewarded video revenue with strategic placement and A/B testing.
Create engaging playable ads that showcase your app's best features.
Leverage Meta's automated campaigns for efficient user acquisition.
Integrate and optimize Unity Ads for maximum game revenue.
Configure and optimize ironSource mediation for higher eCPMs.