Integration Highlights
- Amazon DSP campaign data
- Fire TV and Fire Tablet ads
- Amazon Appstore promotion
- Shopping audience targeting
- Amazon Attribution data
Overview
The Amazon Ads integration connects your Amazon advertising campaigns with ClicksFlyer. Reach Amazon's massive shopping audience through DSP, promote on Fire devices, and optimize Amazon Appstore listings.
Setup Instructions
Step 1: Amazon Ads Account
Ensure you have access to Amazon Ads:
- Register for Amazon Ads account
- Set up Amazon DSP access if needed
- Create Amazon Appstore developer account
Step 2: API Credentials
Generate API access in Amazon Advertising Console:
- Navigate to Developer Console
- Register application for API access
- Generate Client ID and Secret
Step 3: Connect ClicksFlyer
In ClicksFlyer Settings â Integrations â Amazon:
- Enter API credentials
- Authorize account access
- Select profiles and campaigns
Campaign Types
- Amazon DSP: Programmatic display and video
- Sponsored Display: Retargeting and awareness
- Fire TV Ads: Connected TV advertising
- Appstore Ads: Amazon App Store promotion
Unique Audiences
Leverage Amazon's first-party shopping data:
- In-market shopping audiences
- Lifestyle and interest segments
- Purchase behavior targeting
- Prime member audiences