Integration Highlights
- User behavior data import
- Funnel performance by source
- Cohort retention analysis
- Feature adoption tracking
- Revenue event correlation
Overview
The Mixpanel integration enriches ClicksFlyer with deep product analytics. Understand which acquisition channels drive the most engaged users and optimize campaigns based on actual in-app behavior.
Setup Instructions
Step 1: Mixpanel API Access
Get your Mixpanel credentials:
- Go to Project Settings in Mixpanel
- Navigate to Access Keys
- Copy your Project Token and API Secret
Step 2: Connect in ClicksFlyer
In ClicksFlyer Settings â Integrations â Mixpanel:
- Enter Project Token
- Add API Secret for data export
- Select events to import
- Configure data refresh schedule
Step 3: User Identity Linking
Link Mixpanel distinct_id with ClicksFlyer user ID:
// Link identities on install
mixpanel.alias(clicksflyerUserId);
mixpanel.identify(clicksflyerUserId);
mixpanel.people.set({
'acquisition_source': campaignSource,
'campaign_name': campaignName
});
Available Analytics
Funnel Analysis
- Conversion funnels by acquisition source
- Drop-off analysis per campaign
- Time-to-convert metrics
Retention Data
- D1, D7, D30 retention by source
- Cohort analysis over time
- Feature stickiness metrics
Use Cases
- Identify high-quality traffic sources
- Optimize for engagement, not just installs
- Build lookalike audiences from power users
- Correlate creative with user behavior