Integration Highlights
- Snap Pixel event tracking
- App install campaign optimization
- Story and Spotlight ad data
- Audience insights and targeting
- Creative performance analytics
Overview
The Snapchat Ads integration connects your Snap campaigns with ClicksFlyer. Track app installs, in-app events, and optimize campaigns targeting Snapchat's highly engaged young audience.
Setup Instructions
Step 1: Create API Access
In Snapchat Ads Manager:
- Go to Business Settings â API Tokens
- Create a new Marketing API token
- Grant necessary permissions for reporting
Step 2: Connect in ClicksFlyer
In ClicksFlyer Settings â Integrations â Snapchat:
- Click "Connect Snapchat Account"
- Authorize ClicksFlyer access
- Select ad accounts to sync
Step 3: Configure Snap Pixel
Ensure your Snap Pixel is properly configured for app event tracking:
snaptr('track', 'APP_INSTALL', {
'app_id': 'your_app_id',
'click_id': '{snap_click_id}'
});
Ad Formats Supported
- Snap Ads: Full-screen vertical video
- Story Ads: Branded story placements
- Collection Ads: Product catalog formats
- AR Lenses: Interactive augmented reality
- Spotlight Ads: User-generated content feed
Audience Targeting
Leverage Snapchat's unique audience data through ClicksFlyer:
- Snap Lifestyle Categories
- Lookalike audiences from app events
- Custom audiences from Snap Pixel
- Age and interest targeting