Integration Capabilities
- Campaign and ad group sync
- Events API for conversions
- Creative performance tracking
- Audience insights
- Automated optimization signals
Overview
TikTok Ads is essential for reaching Gen Z and younger millennials. This integration connects your TikTok campaigns with ClicksFlyer for unified reporting and optimization across all your mobile UA channels.
Setup Guide
Step 1: Connect TikTok Business Center
- Go to ClicksFlyer Settings â Integrations â TikTok Ads
- Click "Connect with TikTok"
- Sign into your TikTok Business account
- Authorize ClicksFlyer access
- Select ad accounts to connect
Step 2: Configure Events API
For server-side conversion tracking:
- In TikTok Events Manager, create an app event
- Generate an access token
- Add token to ClicksFlyer TikTok settings
- Map ClicksFlyer events to TikTok events
Step 3: Set Up Click Tracking
Use TikTok's click URL parameters with ClicksFlyer:
https://track.clicksflyer.com/click?offer_id={offer}&source=tiktok&sub1=__CAMPAIGN_ID__&sub2=__AID__&ttclid=__CLICKID__
Events API Integration
Server-side tracking is critical for iOS 14+ attribution:
POST https://business-api.tiktok.com/open_api/v1.3/event/track/
{
"event_source": "app",
"event_source_id": "your_app_id",
"data": [{
"event": "CompletePayment",
"event_time": 1699488000,
"user": {
"ttclid": "click_id_here"
},
"properties": {
"currency": "USD",
"value": 9.99
}
}]
}
TikTok Click Parameters
__CLICKID__- TikTok click ID (ttclid)__CAMPAIGN_ID__- Campaign ID__CAMPAIGN_NAME__- Campaign name__AID__- Ad group ID__CID__- Creative ID__PLACEMENT__- Ad placement
Creative Best Practices
TikTok requires native-feeling content:
- Vertical video only (9:16)
- Hook in first 1-2 seconds
- Use trending sounds when possible
- User-generated style performs best
- Include clear CTA
Optimization Goals
- App Install: Maximize installs at target CPI
- App Event: Optimize for in-app actions
- Value: ROAS-based optimization
Available Metrics
- Impressions and Video Views
- Clicks and CTR
- Installs and CPI
- Video completion rates (2s, 6s, full)
- Profile visits and follows
- Conversion events and ROAS
Troubleshooting
- Connection issues: Verify Business Center admin access
- Missing conversions: Check Events API setup and ttclid capture
- Creative rejection: Review TikTok's ad policies