Integration Features
- Campaign performance tracking
- Install and event attribution
- Rewarded video metrics
- Creative performance analysis
- ROAS optimization data
Overview
Unity Ads is a leading gaming ad network, especially strong for rewarded video and interstitial formats. This integration enables tracking of Unity Ads campaigns alongside your other UA channels in ClicksFlyer.
Setup Guide
Step 1: Get Unity Ads Credentials
- Log into Unity Ads Dashboard (operate.dashboard.unity3d.com)
- Navigate to Setup â API Access
- Generate or copy your API Key
- Note your Organization ID
Step 2: Configure in ClicksFlyer
- Go to ClicksFlyer Settings â Integrations â Unity Ads
- Enter your API Key and Organization ID
- Select campaigns to sync
- Save configuration
Step 3: Set Up Tracking Links
Use ClicksFlyer tracking URLs with Unity Ads parameters:
https://track.clicksflyer.com/click?offer_id={offer}&source=unity&sub1={campaign_id}&sub2={creative_pack_id}
Step 4: Configure Postbacks
In Unity Ads dashboard, add ClicksFlyer postback URL:
https://postback.clicksflyer.com/v1/unity?click_id={ifa}&campaign={campaign_name}&creative={creative_pack}
Available Metrics
Campaign Performance
- Impressions and Views
- Clicks and CTR
- Installs and Install Rate
- Spend and CPI
- Video completion rate
Creative Metrics
- Performance by creative pack
- Video engagement metrics
- Playable completion rates
- End card click rates
Campaign Types
Install Campaigns
Optimize for app installs with CPI bidding. Unity's ML targets users likely to install your game.
ROAS Campaigns
Optimize for return on ad spend. Requires event postbacks for purchase/revenue data.
Retention Campaigns
Target users likely to retain beyond Day 1 or Day 7.
Best Practices
- Provide multiple creative packs for ML testing
- Include portrait and landscape video
- Add playable ads where possible
- Send revenue events for ROAS optimization
- Allow adequate learning period (7+ days)
Troubleshooting
- API connection failed: Verify API key permissions and organization ID
- Missing installs: Check MMP postback configuration
- Data delay: Unity reports can be delayed 24-48 hours