Plan your mobile marketing budget based on your goals, target CPIs, and expected performance metrics.
Enter your target number of installs, expected CPI for your market and category, and your projected LTV. The calculator will show you the required budget and expected returns. For accurate LTV estimates, use your historical data or industry benchmarks for your app category.
US iOS: $2.50-4.00 | US Android: $1.50-2.50 | Western Europe: $1.50-3.00 | Southeast Asia: $0.30-0.80 | LATAM: $0.50-1.50. Gaming apps typically see higher CPIs than utility apps. Social casino and midcore games often exceed $5+ CPI in tier-1 markets.