Calculate your viral coefficient and predict organic growth
K-Factor (viral coefficient) measures how many new users each existing user brings in through referrals. It's calculated by multiplying invites sent per user by the conversion rate of those invites.
Formula: K-Factor = Invites Per User à Invite Conversion Rate
K > 1: Your app is viral! Each user brings in more than one new user, creating exponential growth.
K = 1: Sustainable growth - each user replaces themselves with one new user.
K < 1: Your organic growth will eventually plateau without paid acquisition.