Fintech App Growth

Fintech Marketing Challenges

Fintech apps face unique UA challenges: strict regulatory requirements, complex user journeys (registration → KYC → first transaction), high fraud risk, and expensive CPIs. ClicksFlyer helps navigate these challenges while scaling profitably.

Our Fintech Approach

1. Compliance-First Network Selection

We only work with ad networks that meet financial services advertising requirements. All partners are vetted for compliance with regional regulations including GDPR, CCPA, and financial advertising rules.

2. Deep Funnel Optimization

Install-to-KYC-to-deposit is a long journey. We optimize for users who complete the full funnel, not just installs. Our models predict which users will become high-value customers.

3. Advanced Fraud Prevention

Fintech fraud is costly. We employ multi-layer fraud detection including device fingerprinting, behavioral analysis, and real-time blocking of fraudulent traffic.

4. High-Value User Targeting

Not all fintech users are equal. We help you find users with higher deposit potential and longer lifetime value through lookalike modeling and intent targeting.

Fintech Categories We Serve

• Digital Banking: Neo-banks and challenger banks
• Payments: P2P, BNPL, digital wallets
• Investment: Trading apps and robo-advisors
• Crypto: Exchanges and DeFi apps
• Insurance: InsurTech apps
• Lending: Personal loan and credit apps

Key Metrics for Fintech

• Cost per KYC: Not just CPI, but verified user cost
• First Transaction Rate: Users who complete first deposit/trade
• D30 Deposit Value: Average deposit within 30 days
• LTV: Long-term customer value (fees, interest, transactions)
• Fraud Rate: Percentage of fraudulent sign-ups